BIM is a government committee lead initiative to promote and show evidence of BIM use in the building and construction industry. Part of the challenge with this branding project involved demystifying what BIM was and how far it extended through the industry.
Services:
Building on an existing strategic base and clear company vision, the initial strategy looked to define how the business differentiated in the market:<br><br>
– Existing brand audit
– Mapping company attributes
– Positioning audit and investigation
– Competitor anaylsis
– Audience mapping
– Key messages
The results from the investigate stage show opportunities and areas to avoid with regard to business positioning. This enables a unique standpoint to build the brand from, and shape the customer experience going forward.
Troika develop a strategy snapshot which is a one page summary of key business attributes. This works to help the brand team, but also very accessible for the client team.
The results from the investigate stage show opportunities and areas to avoid with regard to business positioning. This enables a unique standpoint to build the brand from, and shape the customer experience going forward.
– ANDREW REDING, CHAIR, BIM ACCELERATION COMMITTEE
