Troika – Brand not bland

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BRAND
NOT
BLAND

Stand out for the right reasons, we help you define and showcase yourself to your ideal clients.

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ZERO
TO
HERO

Imagine having a brand that resonates with existing clients, invigorates your team and attracts new business.

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STEP
BY
STEP

A process designed specifically for accountants to be straight forward, structured with no surprises.

Three pillars

Troika begins with our three pillars, Matt, Maggie and Libby. Combined we bring insight, vision and expertise to deliver opportunities that come with having a genuine brand that understands and connects with existing and potential clients.

Maggie Antone

Maggie has been working with leading advertising agencies and has brand strategy and communication expertise working across a range of businesses; AMI Insurance, TelstraClear, BP, Coca Cola, Pernod Ricard, McDonald’s, KFC, World Vision, ExxonMobil, Les Mills International, Auckland Council Group. She pursues intelligent creative solutions to help her clients tackle ambitious business challenges and deliver results.

Libby Sinclair

Business-oriented, strategically-led designer with experience working with a diverse mix of businesses locally and across the UK, Europe, US and Australia. Libby's strength lies within her ability to create branding solutions that bring the essence of her clients’ businesses to life. Her background is in corporate branding and packaging design and has worked with the likes of Spark, Vodafone, BNZ, Lumley insurance and many more. Recent work is with small to medium sized business so has developed the ability to scale and problem solve for each unique situation.

Matt Wilkinson

In 2013, Matt founded Bizink, which now helps hundreds of accounting firms worldwide with websites and digital marketing. Known in accounting circles as a pragmatic thinker on marketing, he's spoken at industry conferences worldwide including Xerocon and MYOB Connect.

Our process

We offer three packages that make the branding process simple with no surprises. Each package covers setting up your brand's core elements with final applications included. We start with strategy and positioning, then move on to the creative. You are involved during the process so that the brand reflects your unique point of view.

Services include: brand strategy, brand positioning, brand identity and development, brand application and roll out, website design, graphic design, copywriting, stationery, campaign materials, name generation.

We are here to help accountants use brand as a competitive advantage. We help them connect authentically with clients and to stand out from the crowd.

Three pillars

Our process

HELLO. LET’S TALK.

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