Changing tack leadership coaching for executives and CEO. The rebrand centred around the idea of a ‘turn-about’ a career change or defining moment. The sailing analogy carried the entire way through
Services:
Building on an existing strategic base and clear company vision, the initial strategy looked to define how the business differentiated in the market:
– Existing brand audit
– Mapping company attributes
– Positioning audit and investigation
– Competitor anaylsis
– Audience mapping
– Key messages
The results from the investigate stage show opportunities and areas to avoid with regard to business positioning. This enables a unique standpoint to build the brand from, and shape the customer experience going forward.
“…sensibly and efficiently guided me through the process of defining my brand and business before she did a fantastic job.”
– ALAN BROOKBANKS FOUNDER & CEO, CHANGING TACK
