bizink is an automated marketing and website service for accountants and bookkeepers. When using bizink your marketing is streamlined with managed content and sales funnels through your website. The brand is about expressing the value-add that is bizink, the upbeat and easy nature of both the team and the service.
Services:
Building on an existing strategic base and clear company vision, the initial strategy looked to define how the business differentiated in the market:
– Existing brand audit
– Mapping company attributes
– Positioning audit and investigation
– Competitor analysis
– Audience mapping
– Key messages
The results from the investigate stage show opportunities and areas to avoid with regard to business positioning. This enables a unique standpoint to build the brand from, and shape the customer experience going forward.
Troika develop a strategy snapshot which is a one page summary of key business attributes. This works to help the brand team, but also very accessible for the client team.
The results from the investigate stage show opportunities and areas to avoid with regard to business positioning. This enables a unique standpoint to build the brand from, and shape the customer experience going forward.
Bizink’s rebrand didn’t only give us a fresh look – it’s been a catalyst for us to improve our strategy and it energised the team.
In Libby we found the rare combination of creativity and business smarts with the added bonus that she always delivers on time.
The experience was so good that I persuaded her to start a company with me… and so Troika was born.
– MATT WILKINSON FOUNDER & CEO, BIZINK
